1. OVERVIEW

My Sask Senior Living LTD., also referred to as MSSL, is committed to protecting personal information and handling it responsibly in accordance with applicable privacy laws. This Privacy Policy explains how MSSL collects, uses, discloses, stores, and protects personal information through its website, directory, referral, communication, and related business operations in Saskatchewan, Canada.

MSSL operates as a senior living and senior services platform intended to help individuals, families, and caregivers find senior housing, care, and related services, while also supporting providers who serve seniors in Saskatchewan. By using the platform, submitting a form, contacting MSSL, or providing information to MSSL, individuals acknowledge that their information may be collected, used, and disclosed as described in this Privacy Policy, subject to applicable law.

2. SCOPE

This Privacy Policy applies to personal information collected by MSSL through its website, contact forms, provider application forms, referral requests, intake forms, email communications, listings, account features, and related tools or services. It applies to information collected from users, family members, caregivers, providers, referral contacts, business representatives, and other individuals who interact with MSSL.

This Privacy Policy does not apply to information that is publicly available by law or to third-party websites, services, or platforms that are operated independently from MSSL, even if linked from the MSSL platform. Users should review the privacy policies of any third-party services they use.

3. INFORMATION COLLECTED

MSSL may collect personal information that is reasonably necessary for its business activities and platform operations. The type of information collected depends on how an individual or organization interacts with MSSL.

3.1 Information from Users, Families, and Caregivers

MSSL may collect:

• Name, email address, phone number, mailing address, and preferred contact method.

• Information about preferred housing type, care, service, lifestyle, accessibility, budget, or location preferences.

• Information provided in inquiries, consultations, referral requests, intake forms, surveys, or feedback.

• Communications with MSSL, including emails, messages, call notes, and support requests.

• Consent preferences and records relating to referrals or information sharing.

In some cases, information relating to a senior’s living situation, care preferences, support preferences, or related circumstances may be sensitive. MSSL seeks to collect only the information reasonably necessary to provide the requested service or support.

3.2 Information from Providers and Business Representatives

MSSL may collect:

• Business name, address, email address, telephone number, website, and service area.

• Contact information for owners, staff, managers, or authorized representatives.

• Listing descriptions, images, amenities, service details, rates or pricing selections, categories, availability details, and profile content.

• Information about listing packages, participation in referral or partner programs, and communications with MSSL.

• Administrative notes, moderation records, approval status, and revision history used internally to operate the platform.

Provider information may include both business information and personal information where a sole proprietor, owner, manager, or representative is identified by name or contact details.

3.3 Technical and Usage Information

MSSL may automatically collect certain technical information when users interact with the website, including:

• IP address, browser type, device type, operating system, and approximate location based on IP.

• Website pages visited, time spent on pages, navigation paths, clicks, referring URLs, and usage patterns.

• Cookie and analytics information used to improve site performance, usability, security, and content relevance.

  
  

4. HOW INFORMATION IS COLLECTED

MSSL collects information in several ways, including:

• When a user submits a contact form, inquiry, referral request, intake form, or email.

• When a provider applies for a listing, edits profile information, uploads content, or communicates with MSSL.

• When a person signs up for updates, requests support, or interacts with the website.

• Through cookies, analytics tools, and website technologies.

• From third parties acting with appropriate authority or consent, such as a family member, caregiver, or provider representative.

  
  

5. PURPOSES OF

COLLECTION, USE, AND DISCLOSURE 

MSSL collects, uses, and discloses personal information only for purposes that a reasonable person would consider appropriate in the circumstances. These purposes may include:

• Operating, maintaining, and improving the MSSL website and platform.

• Responding to inquiries and communicating with users, families, caregivers, providers, and partners.

• Helping users identify suitable senior living, care, housing, or related service options.

• Coordinating or facilitating referrals, introductions, consultations, or provider connections.

• Reviewing, moderating, approving, rejecting, editing, or publishing provider listings.

• Managing provider accounts, pricing plans, listing tiers, payments, or participation in partnership or referral programs.

• Maintaining records, internal administration, quality control, security, troubleshooting, fraud prevention, and legal compliance.

• Sending service-related communications and, where permitted by law, updates, promotional materials, or business communications.

MSSL will not use personal information for a new purpose that is materially different from the original purpose unless consent is obtained or the use is otherwise permitted or required by law.

6. CONSENT

MSSL obtains consent for the collection, use, and disclosure of personal information as required by applicable law. Consent may be expressed or implied depending on the sensitivity of the information and the reasonable expectations of the individual.

By voluntarily submitting personal information to MSSL through the website, forms, email, phone, or other communications, an individual consents to MSSL’s collection, use, and disclosure of that information for the purposes identified in this Privacy Policy. Where information is sensitive, or where disclosure to a third party is significant to the service being provided, MSSL may seek more explicit consent.

An individual may withdraw consent, subject to legal or contractual restrictions and reasonable notice. However, withdrawing consent may limit MSSL’s ability to provide referrals, respond to requests, maintain listings, or deliver some platform features or services.

7. INFORMATION SHARING AND DISCLOSURE

MSSL does not sell personal information as a standalone data product. MSSL may disclose personal information only as described in this Privacy Policy, with consent, or as required or permitted by law.

7.1 Sharing with Providers

Where a user or representative requests assistance, asks to be contacted, or authorizes a referral or introduction, MSSL may share relevant personal information with a provider, community, or service organization in order to facilitate that request. MSSL aims to limit disclosure to the information reasonably necessary for that purpose.

7.2 Public Provider Listings

Approved provider information may be displayed publicly on the MSSL platform as part of the directory. This may include business names, addresses, descriptions, photos, amenities, service details, website links, and other approved listing content. Internal review notes, moderation comments, unpublished revisions, and internal administrative records are not publicly displayed.

7.3 Service Providers and Business Tools

MSSL may use third-party service providers to support hosting, website infrastructure, analytics, communication tools, form processing, marketing tools, payment processing, security, storage, and related operations. Those providers may process information on behalf of MSSL for limited purposes connected to their services.

7.4 Legal and Business Disclosures

MSSL may disclose personal information where required or permitted by law, including to comply with legal obligations, respond to lawful requests, protect legal rights, enforce agreements, investigate security incidents, or support a business transaction such as a sale, restructuring, or financing, subject to appropriate safeguards where required.

8. COOKIES, ANALYTICS, AND TRACKING 

MSSL may use cookies, pixels, analytics tools, and similar technologies to understand website usage, improve functionality, remember preferences, maintain security, and support communications or marketing activities. These technologies may collect technical and behavioral information about how visitors use the platform.

Users may be able to manage cookies through their browser settings or other device controls, though disabling certain technologies may affect site functionality. Where required by law or platform settings, consent tools or cookie banners may also be used.

9. DATA ACCURACY 

MSSL takes reasonable steps to keep personal information as accurate, complete, and up to date as necessary for the purposes for which it is used. Users and providers are encouraged to notify MSSL if their information changes or if they believe any information held by MSSL is inaccurate.

10. SAFEGUARDS 

MSSL uses reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information in its custody or control. These safeguards may include access controls, account protections, role-based permissions, secure service providers, internal administrative controls, and reasonable measures designed to protect against unauthorized access, use, disclosure, alteration, or destruction.

No method of transmission over the internet or method of electronic storage is completely secure, and MSSL cannot guarantee absolute security. However, MSSL takes privacy and information security seriously and works to reduce reasonably foreseeable risks.

11. RETENTION AND DESTRUCTION 

MSSL retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to maintain appropriate business and legal records, to resolve disputes, to enforce agreements, or as required or permitted by law. When personal information is no longer required, MSSL will take reasonable steps to securely delete, destroy, anonymize, or de-identify it, subject to legal and operational requirements.

12. ACCESS, CORRECTION, AND PRIVACY REQUESTS

Subject to applicable law, individuals may request access to personal information held by MSSL and may request correction of inaccurate or incomplete information. MSSL will respond to requests within a reasonable time and may require sufficient information to verify identity before processing a request.

Requests may be limited where access is restricted or exempt under applicable law, including where disclosure would reveal another person’s personal information, confidential business information, privileged information, or information that cannot lawfully be disclosed.

13. BREACH RESPONSE 

If MSSL becomes aware of a breach of security safeguards involving personal information, MSSL will assess the incident and take steps appropriate to the circumstances. Where required by law, MSSL will notify affected individuals, report the breach to the Office of the Privacy Commissioner of Canada, and keep records of privacy breaches in accordance with applicable requirements.

14. CHILDREN AND CAPACITY 

MSSL’s services are intended primarily for adults over the age 18, including seniors, family members, caregivers, providers, and business representatives. Where a person provides information on behalf of another individual, including a senior, that person is responsible for ensuring they have the authority or consent necessary to do so.

15. THIRD-PARTY WEBSITES AND SERVICES 

The MSSL platform may contain links to third-party websites, booking tools, provider websites, social platforms, maps, or external services. MSSL is not responsible for the privacy practices, content, or policies of third parties, and individuals should review those third-party policies before providing information to them.

16. CHANGES TO THIS POLICY

MSSL may update this Privacy Policy from time to time to reflect legal, operational, or service changes. The updated version will be posted on the platform with a revised “Last Updated” date. Continued use of the platform after changes are posted may constitute acceptance of the revised policy, to the extent permitted by law.

17. CONTACT INFORMATION

Questions, requests, corrections, withdrawal of consent requests, and privacy complaints may be directed to MSSL at:

My Sask Senior Living LTD.(MSSL)

500-211 19th Street East, Saskatoon, Saskatchewan, Canada, S7K 5R6

admin@mysaskseniorliving.ca

(306) 380-8727